Lisa Yapp works with executives helping them improve their media performance. As a Communications Consultant with Frank N. Magid Associates, the TV industry’s premiere consultancy, Lisa coached clients in industries such as financial services, energy and aerospace from start-ups to Fortune 500 companies.
She’s coaches anchors and reporters at local news stations, international news and sports networks and has a track record of success helping journalists transition from print to television.
At CNN, she produced the Emmy-Award winning series, Pinnacle, a profile of CEOs and was a major player in the birth of CNNfn, creating Business Unusual with Lou Dobbs. On air, she delivered many live daily reports on CNNfn’s Biz Buzz.
For PBS, Lisa was the creating producer of the national business series, CEO Exchange, hosted by distinguished journalist, Jeff Greenfield and Stuart Varney. The program featured in depth interviews with CEOs such as Jack Welch, Carly Fiorina and John Chambers.
Lisa received her B.F.A. from New York University's Tisch School of the Arts.