Non-Profit Strategy When a prestigious industry group hired a new CEO, its Board of Directors realized media training was needed. The new CEO had passion but also bad habits manifesting in exaggerated, forced delivery. The opportunity was to guide him away from the script so that he could personalize his material and speak off-the-cuff. The result was several news organizations covering their annual convention wrote about how improved the CEOs’ delivery had become over the previous year.
Internet Business Strategy A thriving Internet business could only get local news coverage because their spokesperson was hesitant and had a flat speaking style. That hesitancy made it hard to engaging and build resonance with audiences. Media Coaching Strategists turned the founder's performance around so today she appears regularly on national news programs.
Aerospace Strategy The Director of Communications at this company wouldn't let his CEO do any television because his answers were too blunt and defensive. The opportunity for Media Coaching Strategists was to help turn his defensiveness into helpfulness and his bluntness into a well-formed, memorable sound bites. The result: CNBC repeated his interview throughout the day and packaged it so highlights repeated the next day. The company was thrilled with the results - one interview multi-purposed several ways doubling the company’s exposure.